728

Number
$728$ (seven hundred and twenty-eight) is:
 * $2^3 \times 7 \times 13$


 * The smaller of the $1$st pair of Smith brothers:
 * $7 + 2 + 8 = 2 + 2 + 2 + 7 + 1 + 3 = 17$, $7 + 2 + 9 = 3 + 3 + 3 + 3 + 3 + 3 = 18$